Yi is dedicated to creating aesthetically pleasing products that are rooted in a deep understanding of user experience. Throughout his career, he has partnered with a wide array of international clients, from startups to large corporations, to develop exceptional products. His experience in interdisciplinary teams — including engineers, design researchers, human factors specialists, UX designers, graphic designers, and service designers — enables him to tackle complex design challenges effectively. Yi excels at guiding clients from initial concepts to successful market launches, ensuring that each product meets user needs while distinguishing itself in the marketplace.